Published on January 25, 2019
We have collided with ABSI Connect, a social innovation community to share what we do with Albertan change-makers. The article our team featured in ABSI Connect can be read below.
The Social Impact Lab
By Talia Bell and Cindy Lam
“There is a demand for new ideas, products, services, stakeholders, and relationships to overcome pressing societal challenges, and yet, demand for support continues to outpace the supply of funding and services.” In February 2018, United Way of Calgary and Area, in partnership with J5 Innovation, launched The Social Impact Lab to co-create new products, services, and business models with the potential to transform
SOCIAL ISSUE WORK
A report commissioned by United Way of Calgary in late spring of 2018 drew our attention to access as a multi-faceted problem for children, youth, and families seeking mental health services and support. This problem spurred us to delve into this social issue as the very first project of the Lab.
Phase 1 of this project involved deep listening and facilitated workshops with citizens, corporations, philanthropists, community partners, and persons with lived experience to better understand the problem as it impacts different touchpoints in the journey for children, youth, and families. From our insights, we identified the need to improve access to mental health supports for individuals and caregivers (natural supports) who are supporting children and youth experiencing mental health concerns. With this understanding, we worked to uncover potential ideas and are about to launch several experiments to validate the many ideas that have emerged in early 2019.
The Social Impact Lab is greatly influenced by the principles of
While the Lab has been focused on large scale change on social issues in Calgary, we also learned of the desire for non-profits to explore their own organizational pain points and learn how to test new business models, products, and services.
There was no shortage of problems worth solving, but what became evident was that people were dedicating valuable time and resources to ideas that might not get them the impact they desired. Missing from their process were the steps of understanding their customer’s pain points and rapidly testing ideas with those customers to validate whether a potential solution will make a ripple or fall flat.
The Inspire Program is a unique learning experience that teaches individuals and organizations how to apply design thinking as a tool for problem solving on actual projects that are happening within their organizations.
Over the course of the program, participants learn how to:
- Set the stage for their success
- Truly understand their “customer”
- Design new value propositions
- Build foundations for new relationships