Pay What You Want

The Market

How It Works

As the name suggests, "Pay-What-You-Want" is a pricing strategy that allows customers to assign the value that they are willing to pay to the products or services they are purchasing. This model gives customers complete freedom to pay the amount that they are willing or able to, ensuring that they can meet the needs of their household while also staying within their budget.  

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Why ‘Pay What You Want?’

As the name suggests, ‘Pay What You Want’ is a pricing strategy that allows customers to assign the value that they are willing to pay to the products or services they are purchasing.​

The model gives customers complete freedom to pay the amount that they are willing or able to, ensuring that they can meet the needs of their household while also staying within their budget.

There is an opportunity to responsibly disrupt the charitable food sector and transform the way we support our fellow community members who struggle to afford food by creating a new, human-centred, and sustainable approach to increase food security. ​By incorporating pay what you want options, those that are willing and able to pay more than their suggested totals create the space necessary for those who need to pay less. We want to support people, companies and organizations by providing the tools they need to increase food security in Calgary by utilizing a pay what you want business model.​

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